INTERVIEW

“CILLA BLACK HAD THE WRONG IDEA. She chose the wrong colour. Sure, black is the colour of mystery and universal cool, but gold is the colour of wealth and, most importantly, success. And so Santi White learned from – the in no way related – Pricilla White’s mistake, dropped the ‘i’, added an ‘o’, used […]

“CILLA BLACK HAD THE WRONG IDEA. She chose the wrong colour. Sure, black is the colour of mystery and universal cool, but gold is the colour of wealth and, most importantly, success. And so Santi White learned from – the in no way related – Pricilla White’s mistake, dropped the ‘i’, added an ‘o’, used her genre befuddling songwriting talents to jostle for the Mercury Music Award in 2008, and went on to be forever hounded by Jay Z to make him appeal again.

There! No need to write Santogold: The Life Story in however many years. It’ll definitely be something along those lines, just without the allusion that Cilla Black’s career was a total flop, because Blind Date alone was pretty special.

And we know of this bright future because we’ve heard this New Yorker’s (via Philadelphia) debut 12″, ‘Creator/L.E.S Artistes’ – the former of which is M.I.A’s best baile funk tribal groove that she’s never written, while the latter sees Santi doing Gwen Stefani, doing Blondie. Which is exactly what our soon-to-be-gospel scripture means when it says ‘genre befuddling’. Santogold produces whatever she wants. Whether her songs conventionally sit together or not is irrelevant.

But this singer/writer/producer has learned to think freely by being not able to. At the money-making major label of Columbia Records, Santogold watched less charismatic Simon Cowells cipher profit spinning ‘stars’ off from the hundreds of ‘nobodies’, in the urban department. As a writer, it was an extra kick in the gut that her wage was earned giving songs to the likes of R&B yank Res.

Then someone came along who knew a thing or two. He was called Mark. Santi entered the studio with Mark (Ronson) to help Lily Allen complete ‘Littlest Things’ and then appeared on Ronson’s ‘Version’, making The Jam’s ‘Pretty Green’ the best thing on there.

Like we say, Jay Z, get the phone ready.

« Previous Interview
Next Interview »