If Love Inks’ main aim was to keep things uncomplicated, mission accomplished. It’s a self-recording, which incorporates only electric and bass guitars, a drum machine, and vocals (with occasional guest appearances from a vintage synth). This type of pop is definitely an acquired taste, with lyrics that tend towards a series of vaguely disappointing, obvious rhymes that sometimes sound cobbled together just for the sake of it, and repetition, both lyrically and melodically, that is guaranteed to either lull or grate – or both. Single ‘Blackeye’ consists only of the repeated words “You’ve got black eye on your eye / Tell me was it from a fight? / Did it happen last night?” The only standout track is ‘Rock On’, which is light on the percussion with a teasing base line and sensual vocal harmonies. If you don’t love this record, you’ll either switch it off or fall asleep.

By Polly Rappaport

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