You’d expect the first signing to Lily Allen’s newly founded record imprint In The Name Of to be someone suitably gobby and self-confident, but with New York boyfriend/girlfriend duo Cults you’d be very wrong indeed. The band’s self-titled debut album is a shy, retiring type that sounds like a slimmed down and fuzzed up descendent of Motown, full of rhythms and melodies that hark back to Martha Reeves and Dusty Springfield. ‘You Know What I Mean’ sounds a lot like The Supremes’ ‘Where Did Our Love Go’ being covered by The White Stripes, for example, while ‘Oh My God’ is like The Ronettes after some Portishead meddling. On the first few spins, it appear to lack the true heart of such girl group greats though, like all the heart and warmth has been ripped out, but it’s got staying power and a lot more depth than you’ll first think.

By Tom Goodwyn

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