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These days, ‘a sure thing’ hardly exists in the world of label signings, but Columbia Records latest roster addition must come close.

Kreayshawn_news

These days, ‘a sure thing’ hardly exists in the world of label signings, but Columbia Records latest roster addition must come close.

21-year old Kreayshawn – real name Natassia Zolot – is something of a ready-made phenomenon, having already made videos for Lil B and buddying up with fellow Californian hype gang Odd Future. Last month she released limited single ‘Bumpin Bumpin’ via London indie House Anxiety, and now she’s signed a deal with major giants Columbia.

Her first single for the label will be ‘Gucci Gucci’, released this September. But here’s the thing, ‘Gucci Gucci’ has already received over 6 million views on Youtube, so you can see why offering her a deal was a no-brainer.

In last month’s issue we said “Kreasyshawn is so cool she makes you want to kill yourself.” We were only half joking.

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