Gabriel Bruce photographed by Gabriel Green

GB: “People say ‘This is my Jam!’ all the time. I’ve heard people say it when Neil Young comes on in the coffee shop or say it about three songs in a row at a party. It’s bullshit. In my mind you can only have one Jam – ‘Low’. It is surely the song that the term ‘this is my Jam’ was invented for. What, however, is your Jam?”

FR: “Wow!  Thank you for the complement, I think it’s the best I’ve ever gotten… LOL!  I’m just happy that I made a song that brings people joy all over the world, even to this day. When I go in the studio, I put my heart and soul into making sure I come out with a hit. There are times I lock myself in the studio for 2-3 days, with no shower or change of clothes. It’s very important to me that I deliver great records to my fans. For me, my jam has to be ‘Good Feeling’. It’s just a timeless record that people of all ages, races and creeds can enjoy. I like using the power of my voice to spread positivity and love through music.”

GB: “It occurs to me that when you hear ‘Low’ come on in the club you can actually say ‘this is MY Jam’ because it’s actually YOUR Jam. How do you feel about that song now that 4 years have passed and you’re one of the biggest artists in the world?”

FR: “Aaash man, it’s a true blessing. I still get goosebumps when the record comes on and the whole clubs sings it word for word. I still am amazed because I feel like I’m still dreaming of having that big record that has been embraced all around the world.”

GB: “Let’s talk about party rap? What influence do you think dance music has had on rap and RnB?”

FR: “I think rap music has expanded into all genres of music. Music is so universal now, which is a positive thing, because it’s keeping the music game fresh with new sounds. It’s always interesting to hear the different terms people come up with, like party rap, house music rap, etc. But, I have always been a person that stepped out the box in everything that I do since I was younger. I’ve always been a focused person. So, I went in the studio and created a lane for myself that is a fusion of different types of sounds. If you listen to my earlier albums, like ‘Mail on Sunday’, I have some songs for everybody on there. To me, there’s no limits when it comes to art.”

GB: “I read this thing where Skrillex or Deadmau5 said how drugs are bad and give dance music a bad name, but it all seems like such a sanitised, white bread version of the music it’s derived from. Where would you say your music comes from?”

FR: “The core essence of my music comes from Hip Hop. I’m a rapper before I am anything else in this business. I am also a creative person. So, I’m not afraid to go in the studio and come up with new things. I challenge the producers I work with to push the envelope. I’m always working on new concepts for songs, so when the combination is right, you come out with B-I-G worldwide hit records that people can relate to and enjoy. That’s my goal.”

GB: “You make songs that make people dance, that bring joy and relief and that get people rubbing up together. I’ve seen people making out in the corner of the club to ‘Be On You’, How do you want people to react to your music?”

FR: “Just like that!  LOL!  Nah, I want people to really enjoy the records I make. I want people to come to the club or one of my concerts and forget about whatever they might be going through in life for that period of time that they’re with me. I want to have people come together and spread love. And if you so happen to end up in a corner of a club somewhere making out, that’s all good. LOL!”

GB: “Where in the spectrum would you put yourself between say, LMFAO and like, Waka Flocka Flame?”

FR: “I would have to honestly say both sides of the spectrum. I have records with both LMFAO and Waka Flocka. I did a record on my album with Red Foo from LMFAO called ‘Run To You’. I also did a record with Waka Flocka featuring Nikki Minaj and Tyga called ‘Get It Low’. I enjoyed working with both those guys.  I think it shows the versatility of my work.”

GB: “In 1966 Serge Gainsbourg wrote a song called ‘Les Sucettes’ (or ‘Lollipops’) for an 18 year old, France Gall. It caused outrage as it was quite clearly about blowjobs – France Gall claimed to not have been aware of the hidden meaning (I kind of think an 18 year old French girl in the 60’s would be pretty fellatio savvy, so I don’t really buy it). When you wrote ‘Whistle’ were you aware of other pop songs that tackled the same sticky subject?”

FR: “No not at all. My ‘Whistle’ record is actually about when I’m out and girls see me, they can get my attention by whistling. That’s the only meaning I ever had for it. People heard the record and basically ran with their own interpretation of it. It’s funny if you ask me… LOL.”

GB: “But you did change the lyrics to ‘You Spin Me Round’ by Dead or Alive so that it would be about blowjobs. What is it about oral sex that interests you so much?”

FR: “That’s so false. I don’t make records about that. My records are about getting my attention, bringing people together and having a good time.”

GB: “What are your biggest Non-Musical influences?”

FR: “I would have to say my Mom. She is truly the biggest influence in my life. I am the only boy in the family among 7 sisters, so I have a great respect for women. My mom always instilled good values in us. Respect people and put your best foot forward in whatever you want to do in life. She always taught us to be strong and keep God first in our lives. Because, without him, nothing it possible.”

GB: “You’ve named yourself after your home state. Are you patriotic? And what is it like to be an American at this time?”

FR: “Yes, I have…  I am patriotic, but I love all countries and people around the world. I definitely rep the USA, though. I have my USA flag that I put on my mic stand during performances. We definitely ROCK OUT, so it’s all good (Smile)!!!  I party all over the world, so you know I gotta take the red, white and blue with me!”

Originally published in Loud And Quiet 43Read the issue in full here.