damien

There was a shift sometime in the last 5 years – car adverts stopped being about cars and ended up as nothing more than fragrance adverts for petrol. Obscure arty images replaced engines and voiceovers about journeys replaced stats about catalytic convertors.

The soundtrack to these new, floaty automobile images was slightly obscure indie bands with a bit of a folky Americana thing going on. The songs had just enough edge to pass as being hip, but not enough edge to put car buyers off, because if they put the car buyers off, they wouldn’t be very good adverts would they? Seattle’s Damien Jurado has made an album (his 13th since 1997) full of tunes for car adverts. This isn’t necessarily a bad thing. But it’s hard to tell just yet if it’s a brilliant thing. I should probably ring Toyota to find out.

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