Check out SAP, a new streaming service from Josh Tillman aka Father John Misty. Or rather what the world of streaming could look like if we’re not too careful


In a couple of weeks, Father John Misty will release his new album, ‘I Love You, Honeybear’.

It really is a brilliant record – one that is sure to be embraced by the indie community. It will receive Pitchfork’s Best New Music tag, and so it should. It means that a lot of people will, at the very least, give it a go, and, who knows, even buy a copy of it. That’s what Josh Tillman is hoping for, because, while streaming has its plus points to consumers, FJM is eager to point out the pitfalls it has for the musicians making the music.

He’s decided to deliver this message (of the lopsided benefits of streaming) not via an ‘open letter’, or a Twitter rant, but by this masterfully executed gag – his new streaming service, SAP, “a new signal-to-audio process by which popular albums are “sapped” of their performances, original vocal, atmosphere and other distracting affectations