Podcasts

Music Made Me Do It: The Label Owner – Secretly Canadian co-founder Chris Swanson

The story behind American's most desirable indie label

Secretly Canadian has become the most desirable indie label in the US; or label group, rather, made up of Secretly, Jagjaguwar, Dead Oceans and the Numero Group.

Today, they release acts including Bon Iver, Dinosaur Jr, Mitski, Angel Olsen, Shame and Sharon Van Etten, but it all started in 1996, when Chris Swanson, his brother and a couple of friends decided to start a record label, having promoted shows in their college town where they’d give all of the money they made to the artists.

How how Chris did it, on the penultimate episode of Music Made Me Do It. Below or on your podcast app of choice.

Loud And Quiet needs your help

The COVID-19 crisis has cut off our advertising revenue stream, which is how we’ve always funded how we promoted new independent artists.

Now we must ask for your help.

If you enjoy our articles, photography and podcasts, please consider becoming a subscribing member. It works out to just £1 per week, to receive our next 6 issues, our 15-year anniversary zine, access to our digital editions, the L&Q brass pin, exclusive playlists, the L&Q bookmark and loads of other extras.