Reviews

TOY
Songs of Consumption

(Tough Love)

7/10

What became of the early 2010s British psych revival? Not, it would turn out, a great deal at all, and for a time Toy seemed destined for the same lacklustre, mushy shoegaze fate as their other half-forgotten contemporaries. That was until this year’s Happy in the Hollow, a bolt from the blue that saw Toy discover a menacing pop sensibility that didn’t ever seem to be previously present. This is cemented now by a covers album that proves both interesting and genuinely exciting.

You’d have to concede that even your most reductive psych group would have the best record collection, and naturally Toy have choices popular and choices obscure all in the pot. Familiarity can castrate music, and a faithful guitar rendition of ‘Down on the Street’ by the Stooges would carry little impact – mercifully, Toy reinvent it here as throbbing, four-to-the-floor electronica and recover from the track a real danger and sexuality. ‘Sixty Forty’, a relative Nico obscurity, is reimaged as a seven-minute opiate odyssey – all Eastern scales and woozy, blissed-out sonics. It’s only their version of ‘Always on My Mind’ that fully disappoints, deviating so little from the Pet Shop Boys’ definitive version as to be almost karaoke.

Support Loud And Quiet from £3 per month and we'll post you our next 9 magazines

As all of us are constantly reminded, it’s getting harder for independent publishers to stay in business, which applies to Loud And Quiet more now than ever, 14 years after we first started printing a magazine that we’ve always given away for free.

Having thought about the best way to support our running costs (the printing and distribution fees, the podcast and production costs etc.) we’d like to ask our readers who really enjoy what we do to subscribe to our next 9 issues over the next 12 months. The cheapest we can afford to do this for works out at £3 per month for UK subscribers, charged yearly.

If that seems like a bit of a punt, you can pay-as-you-go for £4 per month and cancel any time you like. European and world plans are available too, at the lowest rate we can afford.

It’s not just a donation – you’ll receive a physical copy of our magazine through your door and some extra perks detailed on our subscribe page. Digital subscriptions are available worldwide for £15 per year. We hope you consider this a good deal and the best way to keep Loud And Quiet in your life without its content, independence or existence suffering.