Reviews

Omni
Deluxe

(Trouble In Mind)

8/10

Negating the blues-rooted, formulaic progressions of trad-rock in a way that’s refreshingly playful, Atlanta-based Omni take all of the best aspects of late-70s/early-80s outsider pop and blend it with a melodic impulse that makes this debut LP prevail. It’s all too easy to accuse them of being derivative – the spidery, stop-start arrangements recall the likes of Pylon and Television at their most affecting, while the skewed, dance-inducing hooks on opener ‘Afterlife’ share noticeable sonic likenesses with Devo and Shopping – but their nostalgic tendencies are knowing and inspired, rather than merely imitative.

It’s this ability to take from various influences without a hint of contrivance that makes Omni a welcome addition among the less convincing proponents of lo-fi. Effusive production techniques are forgone in favour of something primitive and fun – nothing sounds clean or overly accomplished, but their pop sensibility makes for something that’s still FM-friendly. Ultimately, ‘Deluxe’ often sounds like a guitar pop classic, and that’s exactly what this is – a pop record; one that works outside of all the predictabilities of the genre. It’s not exactly a singular quality, but it’s a complete joy to listen to.

Support Loud And Quiet from £3 per month and we'll post you our next 9 magazines

As all of us are constantly reminded, it’s getting harder for independent publishers to stay in business, which applies to Loud And Quiet more now than ever, 14 years after we first started printing a magazine that we’ve always given away for free.

Having thought about the best way to support our running costs (the printing and distribution fees, the podcast and production costs etc.) we’d like to ask our readers who really enjoy what we do to subscribe to our next 9 issues over the next 12 months. The cheapest we can afford to do this for works out at £3 per month for UK subscribers, charged yearly.

If that seems like a bit of a punt, you can pay-as-you-go for £4 per month and cancel any time you like. European and world plans are available too, at the lowest rate we can afford.

It’s not just a donation – you’ll receive a physical copy of our magazine through your door and some extra perks detailed on our subscribe page. Digital subscriptions are available worldwide for £15 per year. We hope you consider this a good deal and the best way to keep Loud And Quiet in your life without its content, independence or existence suffering.