Negating the blues-rooted, formulaic progressions of trad-rock in a way that’s refreshingly playful, Atlanta-based Omni take all of the best aspects of late-70s/early-80s outsider pop and blend it with a melodic impulse that makes this debut LP prevail. It’s all too easy to accuse them of being derivative – the spidery, stop-start arrangements recall the likes of Pylon and Television at their most affecting, while the skewed, dance-inducing hooks on opener ‘Afterlife’ share noticeable sonic likenesses with Devo and Shopping – but their nostalgic tendencies are knowing and inspired, rather than merely imitative.
It’s this ability to take from various influences without a hint of contrivance that makes Omni a welcome addition among the less convincing proponents of lo-fi. Effusive production techniques are forgone in favour of something primitive and fun – nothing sounds clean or overly accomplished, but their pop sensibility makes for something that’s still FM-friendly. Ultimately, ‘Deluxe’ often sounds like a guitar pop classic, and that’s exactly what this is – a pop record; one that works outside of all the predictabilities of the genre. It’s not exactly a singular quality, but it’s a complete joy to listen to.
Loud And Quiet needs your help
The COVID-19 crisis has cut off our advertising revenue stream, which is how we’ve always funded how we promoted new independent artists.
Now we must ask for your help.
If you enjoy our articles, photography and podcasts, please consider becoming a subscribing member. It works out to just £1 per week, to receive our next 6 issues, our 15-year anniversary zine, access to our digital editions, the L&Q brass pin, exclusive playlists, the L&Q bookmark and loads of other extras.